LIVINLY

Discover your city's inner circles

Livinly is a mobile application that uses machine learning to provide users real-time information about events, venues and trendy spots around the city.

TYPE OF WORK:

Brand Identity

LIVINLY

Discover your city's inner circles

Livinly is a mobile application that uses machine learning to provide users real-time information about events, venues and trendy spots around the city.

TYPE OF WORK:

Brand Identity

Kickstarting a new and innovative way to explore your city.

Kickstarting a new and innovative way to explore your city.

Livinly is designed to learn from your social media preferences to suggests local trendy spots around the city. It’s a new and smart way to explore your city from your mobile device.

Their most valuable attributes:

Empathy

Memorability

Reliablity

Concept A took inspiration from the idea that Livinly provides an opportunity to explore the city from your mobile. This approach let us to create a visual representation of holding the city in your hands.

Concept B feels warmer and fuzzier. Designed around the feeling of empathy and reliability. We looked for immediate reaction from the user by communicating through a familiar, yet powerful visual expression.

Concept C focuses on an abstract idea, representing multiple attractions and landmarks that define a city. We designed this mark using fine connecting lines leading to the focal point, a bold L.

After, a few meetings and over multiple cups of coffee. Concept B was chosen to lead the bold tech startup forward.

To elaborate on the idea that your city can be an unreal place with more to offer. We illustrated the startup city (Miami) to show it from a different perspective.

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