PO2 | PRODUCTS BY O2

Empowering brands and individuals

For over 20 years, they have dedicated themselves to empower brands and individuals by developing the latest advances in formulations and improving product development techniques to the highest standards within the beauty industry.

TYPE OF WORK:

Brand Identity, Digital Design, Photography

PO2 | PRODUCTS BY O2

Empowering brands and individuals

For over 20 years, they have dedicated themselves to empower brands and individuals by developing the latest advances in formulations and improving product development techniques to the highest standards within the beauty industry.

TYPE OF WORK:

Brand Identity, Digital Design, Photography

Products By O2 is a manufacturing and product development company servicing brands in the hair, body and skin care industries. After 8 years of positioning as experts in their field, they were ready to take it up a notch.

Products By O2 is a manufacturing and product development company servicing brands in the hair, body and skin care industries. After 8 years of positioning as experts in their field, they were ready to take it up a notch.

The initial key Discovery workshop and a handful of discussions helped us understand and visualize the brand’s purpose, attributes, and tangible impact into a single perspective.

The initial key Discovery workshop and a handful of discussions helped us understand and visualize the brand’s purpose, attributes, and tangible impact into a single perspective.

By leading with that concept, we began to adjust their brand to their goals and expectations for their near future. We started with their name, since they were known as PO2.

With that leading the conversation, we began to talk about their goals and expectations for their near future. We knew they had strong connections with their community and they were known among them as PO2.

By embracing it and simplifying.

By embracing it and simplifying.

We redesigned the logo to exemplify simplicity & updated the vibrant magenta/red color palette.

We redesigned the logo to exemplify simplicity & updated the vibrant magenta/red color palette.

The brand identity system is seamless yet structurally eye-catching for those who matter the most to them.

The brand identity system is seamless yet structurally eye-catching for those who matter the most to them.

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