SMOOTHIE SPOT

A fit fix

Smoothie Spot is a very popular juice and food bar located in Miami, FL. In the pursuit of gaining value and public recognition, Smoothie Spot hired us to create a new brand strategy, redesign their collateral and create a more visually appealing experience.

TYPE OF WORK:

Brand Identity, Digital Design, Photography, Interior Design

SMOOTHIE SPOT

A fit fix

Smoothie Spot is a very popular juice and food bar located in Miami, FL. In the pursuit of gaining value and public recognition, Smoothie Spot hired us to create a new brand strategy, redesign their collateral and create a more visually appealing experience.

TYPE OF WORK:

Brand Identity, Digital Design, Photography, Interior Design

In an over-saturated market, Smoothie Spot didn’t stand out from the competition even though they showed phenomenal potential and great products.

In an over-saturated market, Smoothie Spot didn’t stand out from the competition even though they showed phenomenal potential and great products.

To create a unique experience for this family-run business that centralizes on delivering fresh and healthy food options. We needed to identify who was their primary audience and how were they different from others.

To create a unique experience for this family-run business that centralizes on delivering fresh and healthy food options. We needed to identify who was their primary audience and how were they different from others.

After two weeks of doing surveys, speaking to returning guests and locals. We discovered what the healthy food spot was associated with.

After two weeks of doing surveys, speaking to returning guests and locals. We discovered what the healthy food spot was associated with.

“Healthy fast food”

“Healthy fast food”

The menu was designed to feel like a typical urban industrial joint. It gives further emphasis to Smoothie Spot’s pursuit of authenticity and quality.

The menu was designed to feel like a typical urban industrial joint. It gives further emphasis to Smoothie Spot’s pursuit of authenticity and quality.

The visual identity system was well taken by the community so it was taken up a notch by designing their food truck and other promotional items.

The visual identity system was well taken by the community so it was taken up a notch by designing their food truck and other promotional items.

With the launch of the new brand, we helped Smoothie Spot establish their franchise facilitating the expansion of the business to 3 stores around South Florida.

With the launch of the new brand, we helped Smoothie Spot establish their franchise facilitating the expansion of the business to 3 stores around South Florida.

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