The best kept beauty secret
Cliove Organics is new hair care experience looking to position itself as one of the top industry quality paraben-free, sulfate free and color safe hair care products. We enjoyed developing their brand identity, package design, and online platforms.
TYPE OF WORK:
Brand Identity, Packaging, Digital Design
An outgoing, well-respected hair stylist brought us a unique challenge: to envision and express a new hair care brand.
Cliove, a new hair care experience with Mediterranean roots & South Floridian vibes. One that provides true hair renewal and rich organic olive oil formula.
We researched the industry, analyzed successful brands, and looked for ways to connect beauty + nature in the most sophisticated way, maintaining the word “authentic” always in mind.
Once all the insights were gathered and analyzed, we knew we were ready for the next phase: Identity.
It needed to feel experienced while expressing nature and elegance.
From the branch-like design, flourished a bold “O.” A symbol that would grow into the word “cliove” to become a great fit to the identity of the brand.
The identity system flourishes with organic textures and traditional accents. Elegant yet neutral tones simulate Cliove’s Mediterranean roots.
To uplift and refine the brand, we created an effortless experience around the package design, communicating a calm and through back tone.