“Products that you can rely on to give outstanding results every time”
Naysa, a haircare product development group came to us with a specific request. To communicate their vision through effective, minimal and solid design.
tk hair products consists in a complete line of 9 hair products. Ranging from professional use only to retail markets. Our first challenge was to create similar identities but at the same time creating a differential.
We created the package design around a minimalist approach. We took away the unnecessary elements from usual haircare products to create a simpler system.