about awaken

We are a full-service branding and design agency servicing small and big brands. We believe in empowering ideas that make people act by combining market insight, strategic thinking and purposeful design.

about awaken

We are a full-service branding and design agency servicing small and big brands.We believe in empowering ideas that make people act by combining market insight, strategic thinking and purposeful design.

our founder

Luisa has more than 10 years experience bringing brands to their fullest potential through identity, print, digital design and photography. Starting her advertising and design career in Miami, FL. Luisa brought her understanding of contemporary design to the beauty industry aiding in the development of a vast variety of hair care, skin care and personal care brands.

After starting her solo career her clientele rapidly evolved, giving her the opportunity to open the studio. With a team of creatives by her side, her portfolio has expanded to food, corporate businesses, and lifestyle markets.

Three years ago, she packed up her creative studio and headed to Atlanta to continue crafting comprehensive identities and building a portfolio on content creation, while perfectioning her photography and lettering artistry.

our founder

Luisa has more than 10 years experience bringing brands to their fullest potential through identity, print, digital design and photography. Starting her advertising and design career in Miami, FL. Luisa brought her understanding of contemporary design to the beauty industry aiding in the development of a vast variety of hair care, skin care and personal care brands.

After starting her solo career her clientele rapidly evolved, giving her the opportunity to open the studio. With a team of creatives by her side, her portfolio has expanded to food, corporate businesses, and lifestyle markets.

Three years ago, she packed up her creative studio and headed to Atlanta to continue crafting comprehensive identities and building a portfolio on content creation, while perfectioning her photography and lettering artistry.

what set us apart

We dedicate ourselves to becoming business partners to our clients, providing them the support and attention that they deserve. This reflects our conviction that great design cannot happen without passion, intelligence and — above all — personal commitment.

what set us apart

We dedicate ourselves to becoming business partners to our clients, providing them the support and attention that they deserve. This reflects our conviction that great design cannot happen without passion, intelligence and — above all — personal commitment.

what we do

Brand Strategy

Strategy through discovery is the wireframe for effective brand building. Through research and data gathering, we produce useful insights that can help our client understand their customers, and ultimately understand themselves. It is through our proven process that a brands’ identity and foundation are uniquely positioned and built to last.

Brand Consultancy
Brand Research and Insights
Brand Essence and Positioning
Brand Messaging and Storytelling

Brand Personality and Tone of Voice
Brand, Product, and Concept Development
Brand Naming

Brand Identity

Design is our method that translates our Brand Strategy into a rich and tangible experience. Our strategy-driven process help brands own a distinct and engaging visual language.

Logo and Visual Identity Design Systems
Brand Collaterals and Marketing Materials
Brand Usage and Guidelines

Brand Experience

Our goal is to deliver depth and soul to the brands we help create. We help our client promote rich experiences through visual messages whatever method, format, or landscape fits their needs.

Creative Direction
Web Design and Mobile
Editorial Design
Packaging Design

Content Strategy
Content Production
Social Media Strategy and Brand Campaigns
Wayfinding and Environment Design

our process

We combine research, strategic thinking, design excellence, and project management to awaken passion in people. With extraordinary patience, passion with getting it right, and the ability to paint the right picture—we’ll guide you through and towards remarkable results.

our process

We combine research, strategic thinking, design excellence, and project management to awaken passion in people. With extraordinary patience, passion with getting it right, and the ability to paint the right picture—we’ll guide you through and towards remarkable results.

1. Discovery

We take the time to understand your current state thoroughly — Wherever you are, today and where you want to go — as well as your community and market landscape is the only way to develop a winning strategy. This phase is where we diagnose and analyze to build a plan of action that adds value and solves real problems.

3. Identity

We translate your strategy into a visual expression. Creating one winning solution from hundreds of ideas, ensuring that the solution is unique and differentiated from the oversaturated visual environment we live in.

2. Strategy

We set you up for success. This phase is about using the learnings from the discovery and unify ideas to create a solid foundation that makes sense. We’ll help you identify the right market and communicate clearly why you should matter to them.

4. Experience

We materialize that visual expression in relevant ways for you and your audience. Defining what touchpoint to create and how to provide the best experience once they come in contact with it.v

1. Discovery

We take the time to understand your current state thoroughly — Wherever you are, today and where you want to go — as well as your community and market landscape is the only way to develop a winning strategy. This phase is where we diagnose and analyze to build a plan of action that adds value and solves real problems.

2. Strategy

We set you up for success. This phase is about using the learnings from the discovery and unify ideas to create a solid foundation that makes sense. We’ll help you identify the right market and communicate clearly why you should matter to them.

3. Identity

We translate your strategy into a visual expression. Creating one winning solution from hundreds of ideas, ensuring that the solution is unique and differentiated from the oversaturated visual environment we live in.

4. Experience

We materialize that visual expression in relevant ways for you and your audience. Defining what touchpoint to create and how to provide the best experience once they come in contact with it.v

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