Nuvola

Services

Art Direction, Strategy, Web Design

Nuvolaa is a manufacturer of high end mattresses, seeking to provide world-class customer care from start to finish. Nuvolaa’s sterling service prioritizes ease, efficiency, and elegance.

Nuvola

Services

Art Direction, Strategy, Web Design

Nuvolaa is a manufacturer of high end mattresses, seeking to provide world-class customer care from start to finish. Nuvolaa’s sterling service prioritizes ease, efficiency, and elegance.

After the proper competitor research, we defined the brand’s essence, purpose, promise and personality. During the discovery meeting we determined their mission statement, vision and core values.

The logo was designed based on their name, which means “cloud” in Italian. We wanted to represent the level comfort provided by their product.

After the proper competitor research, we defined the brand’s essence, purpose, promise and personality. During the discovery meeting we determined their mission statement, vision and core values.

The logo was designed based on their name, which means “cloud” in Italian. We wanted to represent the level comfort provided by their product.

Through the market research we found insights, that make us realize what the market cared about most was: function, trustworthiness, and benefit. When communicating Nuvolaa’s worth and value the key was in the blended materials and expertise of the manufacturer. The brand needed to inspire trust and upscale assembling.

Through the market research we found insights, that make us realize what the market cared about most was: function, trustworthiness, and benefit. When communicating Nuvolaa’s worth and value the key was in the blended materials and expertise of the manufacturer. The brand needed to inspire trust and upscale assembling.

The brand’s professionalism is immediately visible in the craftsmanship of the mattress. Pairing it with clean illustrations and a serif typeface created a luxurious and modern mark.

The brand’s professionalism is immediately visible in the craftsmanship of the mattress. Pairing it with clean illustrations and a serif typeface created a luxurious and modern mark.

January 1, 2020

Nuvolaa

Strategy

Brand Strategy, Marketing Strategy
Design

UI/UX Design, Branding, Photography
Client

Nuvolaa

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