Nuvolaa

Nuvolaa is a manufacturer of high end mattresses, seeking to provide world-class customer care from start to finish. Nuvolaa's sterling service prioritizes ease, efficiency, and elegance. For over three decades, they have been setting the standard by refusing to compromise—in their materials, in their craftsmanship, and in their service. When Nuvolaa approached us, they were looking for guidance in how to reach their desired market.

Nuvolaa

Nuvolaa is a manufacturer of high end mattresses, seeking to provide world-class customer care from start to finish. Nuvolaa's sterling service prioritizes ease, efficiency, and elegance. For over three decades, they have been setting the standard by refusing to compromise—in their materials, in their craftsmanship, and in their service. When Nuvolaa approached us, they were looking for guidance in how to reach their desired market.

Our Role

After the proper competitor research, we defined the brand’s essence, purpose, promise and personality. During the discovery meeting we determined their mission statement, vision and core values.

Our Role

After the proper competitor research, we defined the brand’s essence, purpose, promise and personality. During the discovery meeting we determined their mission statement, vision and core values.

logo

The logo was designed based
on their name, which means
“cloud” in Italian. We wanted
to represent the level comfort
provided by their product.

logo

The logo was designed based on their name, which means “cloud” in Italian. We wanted to represent the level comfort provided by their product.

our job

Brand Strategy & Identity
Marketing Research & Strategy
Photography
UX/UI

our job

Brand Strategy & Identity
Marketing Research & Strategy
Photography
UX/UI

our role

Through the market research we found insights, that make us realize what the market cared about most was: function, trustworthiness, and benefit. When communicating Nuvolaa’s worth and value the key was in the blended materials and expertise of the manufacturer. The brand needed to inspire trust and upscale assembling.

our role

Through the market research we found insights, that make us realize what the market cared about most was: function, trustworthiness, and benefit.

our role

When communicating Nuvolaa’s worth and value the key was in the blended materials and expertise of the manufacturer. The brand needed to inspire trust and upscale assembling.

our role

The brand's professionalism is immediately visible in the craftsmanship of the mattress. Pairing it with clean illustrations and a serif typeface created a luxurious and modern mark.

our role

The brand's professionalism is immediately visible in the craftsmanship of the mattress. Pairing it with clean illustrations and a serif typeface created a luxurious and modern mark.

January 1, 2020

Nuvolaa

  • Strategy

    Brand Strategy, Marketing Strategy

  • Design

    UI/UX Design, Branding, Photography

  • Client

    Nuvolaa

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