Smoothie Spot

Smoothie Spot is a juice and food bar located in Miami, FL. When Smoothie Spot approached us they were in verge of expanding their business, with one store and a food truck on hand they were in the pursuit of gaining value and public recognition. Smoothie Spot hired us to create a new brand strategy, redesign their collateral and create a more visually appealing experience, that would position them as a top healthy restaurant in Miami.

Smoothie Spot

Smoothie Spot is a juice and food bar located in Miami, FL. When Smoothie Spot approached us they were in verge of expanding their business, with one store and a food truck on hand they were in the pursuit of gaining value and public recognition. Smoothie Spot hired us to create a new brand strategy, redesign their collateral and create a more visually appealing experience, that would position them as a top healthy restaurant in Miami.

Our Role

In an over-saturated market, Smoothie Spot didn’t stand out from the competition even though they showed phenomenal potential and great products.

Our Role

In an over-saturated market, Smoothie Spot didn’t stand out from the competition even though they showed phenomenal potential and great products.

old logo

Store Front

Store Inside

new logo

Store Proposal

Actual Stores

old logo

new logo

Store Front

Store Inside

Store Proposal

Actual Stores

our job

Brand Identity
Photography
Interior Design

our job

Brand Identity
Photography
Interior Design

our role

To create a unique experience for this family-run business that centralizes on delivering fresh and healthy food options.

our job

We needed to make sure their brand vision and mission was represented across their customer experience. For that, we recommended changing their serving presentation for eco-friendly options.

our role

To create a unique experience for this family-run business that centralizes on delivering fresh and healthy food options. We needed to make sure their brand vision and mission was represented across their customer experience. For that, we recommended changing their serving presentation for eco-friendly options.

Before Presentation

After Presentation

Before Presentation

After Presentation

Instagram Before

Instagram after

Instagram Before

Instagram after

brand success

With the launch of the new brand, we helped Smoothie Spot establish their franchise facilitating the expansion of the business to 5 stores around South Florida and 2 more coming before the end of 2020.

brand success

With the launch of the new brand, we helped Smoothie Spot establish their franchise facilitating the expansion of the business to 5 stores around South Florida and 2 more coming before the end of 2020.

May 1, 2015

Smoothie Spot

  • Strategy

    Brand Strategy, Marketing Strategy

  • Design

    Branding, Content Creation, Interior Design

  • Client

    Smoothie Spot

We use cookies to give you the best experience.