Voyage Hair Spa

Voyage Hair Spa is a range of fruit-based hair masks in a jar from Atlanta, GA. What happens when you travel the world gathering native ingredients from the places you visited? A brand that embraces diversity and self-discovery. They sought our expertise to help them create an identity for their bold and innovative idea.

Voyage Hair Spa

Voyage Hair Spa is a range of fruit-based hair masks in a jar from Atlanta, GA. What happens when you travel the world gathering native ingredients from the places you visited? A brand that embraces diversity and self-discovery. They sought our expertise to help them create an identity for their bold and innovative idea.

Our Role

With the environmentally conscious and green-oriented traveler in mind, we crafted a Brand Identity and Brand Experience that embodied their spirit.

Our Role

With the environmentally conscious and green-oriented traveler in mind, we crafted a Brand Identity and Brand Experience that embodied their spirit.

BEFORE

AFTER

We redesigned the logo, updated the colors for a trendier palette, and added a tag line to embody the story behind the brand.

BEFORE

We redesigned the logo, updated the colors for a trendier palette, and added a tag line to embody the story behind the brand.

AFTER

our job

Brand Identity
Brand Experience
Photography
UX/UI

our job

Brand Identity
Brand Experience
Photography
UX/UI

our role

Like their journey, Voyage is full of diversity. From their ingredients to product texture and benefits. Our job was to make people understand those attributes through a compelling visual language.

our role

Like their journey, Voyage is full of diversity. From their ingredients to product texture and benefits. Our job was to make people understand those attributes through a compelling visual language.

The Process

The Process

our role

After, testing and sampling different packaging options. We observed that only through a compact packaging where color and texture was at the center, variety and quality was highlighted.

our role

After, testing and sampling different packaging options. We observed that only through a compact packaging where color and texture was at the center, variety and quality was highlighted.

our role

To capture the essence of Voyage’s diversity, we directed the brand’s imagery towards an exotic, yet stubble relationship between the brand and its material.

our role

To capture the essence of Voyage’s diversity, we directed the brand’s imagery towards an exotic, yet stubble relationship between the brand and its material.

Take a stroll through a blooming lavender field with our delicious Provence HairSmoothie and give your hair the dreamy nourishment it deserves… Provence: Walk the vibrant streets of the walled city with our Cartagena HairSmoothie. We’ve channeled the excitement and energy of this lively locale into a revitalizing treat for your hair! Cartagena: Tulum: Close your eyes and travel with us to a place where honey-gold sand meets crystal clear waters. Beach hair takes on a whole new meaning with our Tulum HairSmoothie! Capri: Explore towering cliffs and turquoise island waters with our Capri HairSmoothie. Like the glistening Mediterranean Sea, this HairSmoothie refreshes and rejuvenates. Marrakesh: Take a trip to the heart of majestic Morocco! Inspired by the excitement and spirit of Marrakesh, this HairSmoothie leaves your hair royally restored.

Take a stroll through a blooming lavender field with our delicious Provence HairSmoothie and give your hair the dreamy nourishment it deserves… Provence: Walk the vibrant streets of the walled city with our Cartagena HairSmoothie. We’ve channeled the excitement and energy of this lively locale into a revitalizing treat for your hair! Cartagena: Tulum: Close your eyes and travel with us to a place where honey-gold sand meets crystal clear waters. Beach hair takes on a whole new meaning with our Tulum HairSmoothie! Capri: Explore towering cliffs and turquoise island waters with our Capri HairSmoothie. Like the glistening Mediterranean Sea, this HairSmoothie refreshes and rejuvenates. Marrakesh: Take a trip to the heart of majestic Morocco! Inspired by the excitement and spirit of Marrakesh, this HairSmoothie leaves your hair royally restored.

our job

Once the brand identity was finished, it was time to create the experience.

our job

Once the brand identity was finished, it was time to create the experience.

brand launching event

Voyage

hair smoothie application

Voyage
November 1, 2017

Voyage

  • Strategy

    Brand Strategy, Marketing Strategy

  • Design

    UI/UX Design, Branding, Photography

  • Client

    Voyage Hair Spa

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