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Voyage Hair Spa

services

Brand Identity, Brand Experience, Photography, UX/UI

Voyage Hair Spa is a range of fruit-based hair masks in a jar from Atlanta, GA.  A brand that embraces diversity and self-discovery.

Before
after

We redesigned the logo, updated the colors for a trendier palette, and added a tag line to embody the story behind the brand.

Before

We redesigned the logo, updated the colors for a trendier palette, and added a tag line to embody the story behind the brand.

after

With the environmentally conscious and green-oriented traveler in mind, we crafted a Brand Identity and Brand Experience that embodied their spirit.

With the environmentally conscious and green-oriented traveler in mind, we crafted a Brand Identity and Brand Experience that embodied their spirit.

Like their journey, Voyage is full of diversity. From their ingredients to product texture and benefits. Our job was to make people understand those attributes through a compelling visual language.

the process
the process

After, testing and sampling different packaging options. We observed that only through a compact packaging where color and texture was at the center, variety and quality was highlighted.

To capture the essence of Voyage’s diversity, we directed the brand’s imagery towards an exotic, yet stubble relationship between the brand and its material.

Once the brand identity was finished, it was time to create the experience.

brand launch event
Voyage
Video Content Creation
Voyage
November 1, 2017

Voyage

  • Strategy

    Brand Strategy, Marketing Strategy

  • Design

    UI/UX Design, Branding, Photography

  • Client

    Voyage Hair Spa

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