November 1, 2017
Voyage Hair Spa
Voyage Hair Spa is a range of fruit-based hair masks in a jar from Atlanta, GA. What happens when you travel the world gathering native ingredients from the places you visited? A brand that embraces diversity and self-discovery. They sought our expertise to help them create an identity for their bold and innovative idea.
Voyage Hair Spa
Voyage Hair Spa is a range of fruit-based hair masks in a jar from Atlanta, GA. What happens when you travel the world gathering native ingredients from the places you visited? A brand that embraces diversity and self-discovery. They sought our expertise to help them create an identity for their bold and innovative idea.
Our Role
With the environmentally conscious and green-oriented traveler in mind, we crafted a Brand Identity and Brand Experience that embodied their spirit.
Our Role
With the environmentally conscious and green-oriented traveler in mind, we crafted a Brand Identity and Brand Experience that embodied their spirit.
BEFORE
AFTER
We redesigned the logo, updated the colors for a trendier palette, and added a tag line to embody the story behind the brand.
BEFORE
We redesigned the logo, updated the colors for a trendier palette, and added a tag line to embody the story behind the brand.
AFTER
our job
Brand Identity
Brand Experience
Photography
UX/UI
our job
Brand Identity
Brand Experience
Photography
UX/UI
our role
Like their journey, Voyage is full of diversity. From their ingredients to product texture and benefits. Our job was to make people understand those attributes through a compelling visual language.
our role
Like their journey, Voyage is full of diversity. From their ingredients to product texture and benefits. Our job was to make people understand those attributes through a compelling visual language.
The Process
The Process
our role
After, testing and sampling different packaging options. We observed that only through a compact packaging where color and texture was at the center, variety and quality was highlighted.
our role
After, testing and sampling different packaging options. We observed that only through a compact packaging where color and texture was at the center, variety and quality was highlighted.
our role
To capture the essence of Voyage’s diversity, we directed the brand’s imagery towards an exotic, yet stubble relationship between the brand and its material.
our role
To capture the essence of Voyage’s diversity, we directed the brand’s imagery towards an exotic, yet stubble relationship between the brand and its material.
our job
Once the brand identity was finished, it was time to create the experience.
our job
Once the brand identity was finished, it was time to create the experience.
brand launching event
Voyage
hair smoothie application
