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PO2 Labs

Services

Brand Identity, Photography, UX/UI

PO2 is a manufacturing and product development company servicing brands in the hair, body and skin care industries. After 8 years of positioning as experts in their field, they were ready to take it up a notch.

PO2 Labs

Services

Brand Identity, Photography, UX/UI

PO2 is a manufacturing and product development company servicing brands in the hair, body and skin care industries. After 8 years of positioning as experts in their field, they were ready to take it up a notch.

For over 20 years, Products by O2 (PO2) have dedicated themselves to empower brands and individuals by developing the latest advances in formulations and improving product development techniques to the highest standards within the beauty industry.

For over 20 years, Products by O2 (PO2) have dedicated themselves to empower brands and individuals by developing the latest advances in formulations and improving product development techniques to the highest standards within the beauty industry.

The initial key Discovery workshop and a handful of discussions helped us understand and visualize the brand’s purpose, attributes, and tangible impact into a single perspective. We redesigned the logo to exemplify simplicity & updated the vibrant magenta/red color palette.

With that leading the conversation, we began to talk about their goals and expectations for their near future. We knew they had strong connections with their community and they were known among them as PO2.

November 1, 2017

PO2 Labs

  • Strategy

    UX Strategy

  • Design

    UI/UX Design, Branding, Photography

  • Client

    PO2 Labs

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